I’m sure a lot of you Bay Area folk remember when the BART workers threatened a strike in August 2013. The walkout was avoided, but for an entire day the state of public rail transit across San Francisco was shaky at best.
In that dark hour it was Uber who came to the rescue…well, halfway to the rescue. They actually partnered with a local San Francisco startup called Boatbound to send people off to work on boats across the bay.
Uber never would have been able to orchestrate this singlehandedly: Boatbound was the crucial element that made it all work. Here we are now, almost two years later, and Boatbound is both still kicking and thriving.